When the American Breweriana Association, Inc. (ABA) was formed in 1975, the founders included the goal of establishing a breweriana museum in the organizing documents. This goal was realized when the National Brewery Museum™ opened in 2008. The National Brewery Museum™ is an ABA member’s museum. The artifacts you will find on exhibition in the museum are on-loan from ABA members.
The focus exhibition is located on the second floor in the Great Room. The brewery artifacts in this room are on-loan from the Schuetz family. Mike and James Schuetz started collecting Wisconsin breweriana from breweries that were closing in the early 1950’s. Long time Wisconsin collectors have observed brewery artifacts from this collection that they had not ever seen before. These quality breweriana artifacts represent some of the finest examples of Wisconsin breweriana.
The exhibits in the National Brewery Museum™ are slowly changed on a continual basis over an eighteen to twenty-four month period. In this way, when your return to the museum you will have a fresh breweriana experience. Shown below are examples of previous member exhibits.
Something for Kids
There are several exhibitions that the kids will enjoy. On the third floor of the National Brewery Museum™ is an exhibition of model beer trucks or model race cars that represent vehicles sponsored by a brewer. There is an interactive model railroad layout, on the third floor, that features three beer trains the kids can operate. One of the trains is Thomas the Tank Engine. Big kids can play too.
Loan or Exhibit Your Artifacts
We receive unsolicited endorsements from visitors to the museum telling us how much they enjoyed their experience. Here is one example:
I just wanted to let you know that my wife and I had a fantastic time at the museum and brewery. I believe the admission was $5. We started out viewing the Potosi exhibit on the first floor. We then went to the brewery and shared a beer sampler platter. The beers were very good. We then headed up to the museum. It was fantastic. We spent quite a bit of time up on all the floors. We even met a couple, their last name was Sembrat I believe and their ancestor brewed beer and there were a few items up in the museum. Afterwards we went downstairs and had our free beers that came with admission and we had a late lunch. The food was very good also. We had to hurry and drive to Milwaukee to catch our flight. Hopefully we will go back in the future. We did have time to stop in the gift shop and buy a couple of things. All of the staff was so friendly and helpful.
Irv & Maria Indy
Everyone that visits the museum for the first time is pleasantly surprised at the quality of breweriana artifacts and at the wonderful restoration of the brewery, originally built in 1852, by the Potosi Foundation, Inc.